Businesses are demanding more than ever before from engineering. And, as the Internet of Things (IoT) becomes more and more prevalent in our manufacturing processes, our approaches to managing product development needs to adapt too. Smart, connected products are more complex to design, build and service. So multiple teams are expected to collaborate on the design stage before the product is even created. Through integrated and connected systems, teams are expected to provide faster time to market. How can this all be achieved? It requires a modern approach to product lifecycle management.