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Concurrent Engineering Blog

Amplify your creativity with generative design

Posted by Concurrent Engineering on 07-Jul-2025 10:53:23

You’ve got a great design idea, but you know that getting a manufacture-ready 3D CAD design is a huge amount of work. It’s time-consuming, and your design might not even be sufficient to achieve your goals.  

Now, imagine your CAD solution could instantly generate dozens of real-world-ready versions, each optimised for strength, material use and manufacturing constraints. We’re talking about generative design – a groundbreaking new AI-powered design process that helps you deliver better designs in less time. In this article, I’ll tell you more about it.

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Introducing generative design

Generative design is a 3D CAD option available in your Creo environment. It uses artificial intelligence to autonomously create optimised 3D CAD models based on your specific design requirements. 

Simply set out your requirements, such as your preferred materials and manufacturing process, and the generative design solution will do the rest. In minutes, you’ll have a manufacture-ready design, ready to analyse and develop further. You can even create as many alternatives as you like to evaluate against each other. Generative design means that design engineers can spend less time sketching and more time being creative. 

 

Generative design benefits

Generative design delivers three significant benefits to design engineers and their organisations:

  • Creativity unleashed – Generative design allows you to develop ideas you might never have previously considered due to time, material or cost constraints
  • Speed to innovation – Generate and test dozens of concepts in hours rather than days
  • Optimised results - Generative design develops models that use less materials, project greater strength and are easier to manufacture

Generative design allows engineers to challenge their assumptions and deliver better products at the end of the process, all within the Creo solution you know and love.

 

Taking generative design even further

Creo allows engineers to experience the power of generative design without leaving the solution they know so well. It’s based around two Creo extensions:

  • Generative Topology Optimisation (GTO) – Optimises designs based on constraints and requirements set by you, including regarding materials and manufacturing processes
  • Generative Design Extension (GDX) – Creates a range of designs at the same time, giving you options around material and manufacturing scenarios that you can consider and incorporate if you wish

It’s important to know that generative design isn’t here to replace engineers and their decision-making expertise. Instead, it enhances it. You choose the direction, compare options and develop the best ideas further. The tech is there to follow your creativity and get you to your desired outcome faster. 

Whether in additive manufacturing or traditional design where parts are machined, cast and forged, there are opportunities to use generative design and significantly improve the metrics that matter in your organisation. For example, you could use generative design to refine legacy parts in your existing manufacturing process.

 

Ready to explore smarter design?

Generative design marks the start of a new era in design engineering where the only limits to innovation is your creativity. Whether you’re optimising a part or creating a whole new product from scratch, let generative design be your creative copilot.

Getting started with generative design in Creo is simple. There’s no steep learning curve, just immediate results.

Your next big idea is just waiting to be brought to life. Let Creo help you make it happen – better, faster and smarter.