1: Groupe Beneteau gives its customers the tools to configure the boat of their dreams.
2: Beneteau creates operational efficiencies and improves employee retention all while creating a foundation to launch augmented reality and IIoT use cases.
3: The end goal? An improved purchasing experience for customers with more features and options, higher product quality, and less downtime.
Beneteau is breaking down organisational silos to reach their goal of mass personalisation.
Groupe Beneteau provides its customers with the tools to configure the boat of their dreams.
To offer personalization at scale, Beneteau needed a digital transformation solution to connect internal teams, design partners and suppliers. By using product lifecycle management (PLM) to create and orchestrate a digital thread, Beneteau is creating operational efficiencies and improving employee retention while building a foundation to launch augmented reality (AR) and IIoT use cases.
The result? A better purchasing experience for customers with more features and options, higher product quality, and less downtime.
Watch the demonstration to gain an insight into Groupe Beneteau’s digital transformation implementation plan.
The roadmap begins with foundational PLM capabilities such as BOM management and change management. It then extends into the factory with Concurrent Engineering and manufacturing associativity while leveraging AR functionality for shop floor operators and dealership scenarios.